Aims:

The EU’s upcoming data protection act will bring fundamental changes to the practices of data collection and cyber security. The EU’s General Data Protection Regulation (GDPR) takes effect from 25 May 2018. GDPR imposes extensive protections, limitations and requirements for compliance. It also imposes severe penalties for non-compliance. The government has confirmed that the UK’s decision to leave the EU will not affect the commencement of GDPR.

This workshop aims to equip college marketing teams with the information they need to prepare for the May deadline. It will deliver a bespoke Data Protection and GDPR Workshop with the objective of raising awareness of the data protection requirements under the current legislation and implications of forthcoming GDPR, including that of related legislation relating to marketing and public relations activities.

Key aspects of the workshop will include the:

•    importance of handling, sharing and retaining data securely
•    principles of privacy and duty of confidence.

The key elements, changes and implications to the organisation of the introduction of the GDPR will be a central theme. We will also provide an A5 bespoke booklet for participants to take away from each workshop.

Approach:

Part of the workshop will teach participants about what their individual rights are around their own sensitive data, including their rights to compensation.
We will use real-life examples with an emphasis on the rules and obligations surrounding marketing and PR in particular, the additional legislation that is the Privacy and Electronic Communications Regulation (PECR).

After this first part, we will reverse the lens and explore what these changes mean to organisations. Using workshops and set scenarios, we shall ask participants to adopt different viewpoints and appreciate the competing factors and forces involved in security, privacy and enforcement.

Outcome:

Participants will gain an appreciation of the key principles of the existing and proposed legislation, how actions of representatives of the organisation may impact on data subjects through both marketing and public relations activities, and the potential ramifications to the organisation and the individual when a breach occurs. The aim is for participants to embrace a culture of compliance, openness and to develop a pro-active approach to help identify and close vulnerabilities and threats to personal information within their organisation.

Workshop dates and details:

This full-day workshop has a maximum number of 20 participants.
Location of workshop: CDN Stirling
Date: 4 December 2017

Cost

CDN has negotiated a special price for this bespoke workshop – anticipated to be £365 per person, based on 20 participants.

About the trainers

Our trainers have over 25 years’ experience each of managing, training, teaching and consulting on Data related matters. Their mission is to help clients manage their Data Protection and Information Governance responsibilities.

In addition to being compliance specialists, they take a holistic approach to Information Governance – balancing compliance with business and commercial practicalities. They recognise that a balance must exist between risk, compliance and competitiveness, and offer practical solutions to real-world issues.

To register your interest in this workshop please complete the GDPR Workshop 2017 Booking Form and return to caitlin.ritchie@cdn.ac.uk